Recently, I was preparing a presentation called B2B Social Media for a group of my company’s customers. The talk will cover the foundational questions of: why, where, what, how and finally the topic I have come here to discuss: who.
In covering the issues of voice, appropriateness and post frequency, or the “Rules of Engagement” as I dubbed them, I considered the thought process that should occur when a company chooses their social media manager. I realized this is a really important decision. One that impacts a company in a number of deep, potentially damaging ways if not carefully considered and chosen.
Here are the qualities an effective social media manager should display:
You don’t have to be a journalism or PR major (although that would be great!) but you need to have a way with words. You have to have sharp enough writing skills to write headlines, tweets and status updates that cut through the clutter. More importantly, you have to clearly observe the line between playful/humorous/edgy and inappropriate or tactless. One wrong move and you could lose a customer (or a number of customers) forever.