As part of a Gillette and Sony partnership, my team at POSSIBLE built a responsive web portal to facilitate a dream getaway sweepstakes. Entrants had a chance to win an all expenses paid adventure to either London and Rome or Morocco.
My role in this campaign was Program Management, which included ownership of the scope and cost to client, internal team project management of timeline and deliverables, as well as coordination with the development vendor.
Our deliverables include the creative development (copy and design) as well as technical specificiations for an experiential landing page and a sweepstakes registration form. This was part of a larger campaign that included a digital film created by Grey New York, targeted iMedia buys and social components (facebook and twitter).