We decided to create a compelling, educational eBook that would also serves as a strong indication of future purchase intent. For this project, we leveraged existing photo assets and paired them with original research and statistics to create the Retail Executive's Guide to Dispensary Software.
The eBook outlined the top features and benefits leading built-for-cannabis point of sale systems should have. At the end of the piece, we made a succinct pitch for IndicaOnline. In order to gain access to the content, people were required to share their contact information, which we used to nurture these folks into requesting 1-on-1 demos of the software.