I was contacted by Brad Dunkle, owner of Wildwood Anglers, to help plan and execute a launch strategy for his business and new website.
The Toledo Blade was planning a full-page feature on Wildwood Anglers that coincided closely with the timing of the website launch. The plan was simple and two-fold:
1) Ensure the Blade article included a link to the Wildwood website that included tracking parameters.
2) Capitalize on the organic momentum from the newspaper article with a targeted sponsored Facebook ad campaign.