Minimalist vs. Superfluous

Many people have made a case for minimalist design and their points are certainly not lost on me. There are several great examples of highly successful campaigns, identity systems, fashion and artwork based on a minimal approach. Apple Computer is the most obvious and arguably one of the most successful examples of minimalism from a corporation of all-time. From their …

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Artistpreneurs (Part 1): William Steinman

Photograph © Kate Miss Name: William Steinman Location: Los Angeles, California Business: WilliamSteinman.com (filmmaker/painter) William Steinman has two full-time jobs. He works and lives in Koreatown (Los Angeles) with his fiancé and graphic design entrepreneur, Kate. His daytime job is working as a handyman in Hollywood. Previously he was employed by Dwell studios in NYC as a production set builder. …

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Be Water My Friend

As a design student my ethos was simple: Make it look cool at all cost. My first priority was punchy aesthetics and I forced my preferred style (at this point, organized grunge) on every project. My first ‘real’ job out of school required I work quickly and tear through assignments–often times at the expense of quality. My portfolio didn’t grow …

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